+ Jakarta is a promotional campaign or initiative aimed at enhancing Jakarta's image as a vibrant and dynamic city. The "+" in "+ Jakarta" signifies an emphasis on added value, modernization, and enriching the city's global reputation. Several souvenirs have been designed to celebrate and promote Jakarta's unique cultural heritage while providing practical and aesthetic items for both locals and tourists. There is a stainless steel tumbler, which is durable and helps maintain the temperature of beverages. The tumbler design incorporates the + Jakarta branding, featuring bright colors and graphics. Additionally, there is a batik cloth showcasing traditional Betawi batik art, an important aspect of Jakarta's culture. This cloth can be used for various purposes, making it a versatile souvenir and allowing the recipient to choose how they want to use it.