TGUPP (Tim Gubernur untuk Percepatan Pembangunan) DKI Jakarta or Governor's Team for the Acceleration of Development of DKI Jakarta strategic initiative aimed at driving rapid and effective development in Jakarta, addressing urban challenges, and improving the city's infrastructure and services. For their keychain souvenir, we had opportunity to design them using rubber and metal material. The rubber keychain featuring Jakarta’s famous landmarks serves as a practical and appealing souvenir for tourists and locals. It’s designed to capture the essence of Jakarta and provide a functional keepsake. The metal keychain depicting Betawi traditional clothing is designed to celebrate and promote Betawi culture, offering a tangible representation of Jakarta's rich cultural heritage.